The Focus-Abengoa Foundation therefore initiated a plan to promote the Hospital de los Venerables, comprising specific activities for three different sectors of the population, designed to give the public a chance to discover this 17th-century monumental building of unique historical and artistic value, with a genuinely historical atmosphere, which transports visitors back to a bygone age, charged with a distinct and intangible character that guarantees the aesthetic and emotional quality of the experience. Its privileged location in the historical city centre, at the very heart of the Santa Cruz quarter, surrounded by narrow roads and beautiful gardens, makes the Hospital de los Venerables a very original haven for those who seek the deepest essence of the real Seville. To this end, the Foundation offers a Cultural tour behind closed doors, which combines a visit to the Baroque building, a magnificent organ concert in the Church by José Enrique Ayarra, the acclaimed organist of Seville Cathedral and Los Venerables, and the opportunity to see a magnificent art exhibition in the Foundation's exhibition rooms. In addition, the Foundation offers an Audio Guide service (in Spanish, English and German), which provides detailed explanations of the building and the temporary exhibitions. This option is aimed at a broader public and is available all year round (except 1 January, Good Friday and 25 December). The building is open to the general public free of charge on Sunday afternoons throughout the year between 16:00 and 20:00 hours. During the course of 2002, more than 55,000 people visited the unique building and its church and temporary exhibitions. Private visits Various private visits were organised for certain groups of people, who were able to enjoy not only a tour of the building and exhibitions such as See Seville: Five perspectives in a hundred engravings and Luca Giordano. National Heritage Masterpieces or the exhibition of paintings shortlisted for the Focus-Abengoa painting competition 2002, but also a short organ concert given by the official organist, José Enrique Ayarra. On the occasion of these private visits, the Foundation was honoured to welcome the President of the Regional Government of Andalusia, Marta Ferrusola de Pujol, Rolf Linkhor, President of the European Energy Foundation, the participants in the 7th Iberoamerican Meeting of Abengoa Administration Officers, the Classical Music Committee of the European Broadcasting Union, the Board of Directors of the Correo-Prensa Española Group, Etre 2002 participants, curators and representatives from the Metropolitan Art Museum in New York and various groups of American, Belgian, French and South African journalists who, by invitation of the Seville Tourist Office, enjoyed a detailed tour of the monument.